NFL Network Special Games
The campaign was led by De La Soul’s song “A Roller Skating Jam Named ‘Saturdays’” to truly get ‘Saturdays’ stuck in fans’ heads.
Our Graphic Approach
Our unique graphic approach brought a fresh style to the NFL Network marketing.
We reached core football fans where they live—Bleacher Report, CBS Sports, and Playstation Vue, to drive fans directly to stream the games online.
Plus, our geo-targeted Snapchat filters and Instagram Stories appealed directly to the teams’ fans to rally and raise awareness for these specific matchups.
The results were a true touchdown: Baltimore’s win was the most watched Saturday game on NFL Network since 2009 and highest rated since 2015! Other matchups ranged from 16-42% increase in ratings from previous years’ games.