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Case Study

Molly-Mae: Behind It All | Prime Video UK

We supported Amazon Prime Video UK to bring audiences behind-the-scenes of influencer icon Molly-Mae, through an engaging suite of bespoke social assets.

The UK’s most prominent influencer embarked on her debut TV series and we jumped at the chance to support the social and digital campaigns for Amazon Prime Video UK. Known for her authenticity, polish and business acumen – we strategised, captured and edited a suite of bespoke assets to match Molly’s brand and promote the show’s launch in January 2025. In addition, we also created a unique talent-focused digital asset for Amazon Prime’s Gateway placement. 

We worked closely with Prime Video, Molly and her team to ensure that all the social concepts felt authentic to Molly Mae’s style – retaining the tone of voice that her audiences have grown to love so much. Our strategy with these talent concepts was to keep her existing (enormous!) fanbase engaged, whilst enticing non-fans with a version of Molly that perhaps they had not been attracted by previously. 

The results speak for themselves – the UK loves Molly Mae, and so do we. The top-performing campaign asset on TikTok amassed over 5.5m views, proving that Molly Mae’s star power is reaching far and wide!