Trailer Park Group
The industry leader in content and entertainment marketing.
Trailer Park Group exists to harness the collective power of the strategic, creative and production expertise across Trailer Park, Art Machine and Mirada. Working together, we deliver campaigns that simultaneously generate stopping power and talk value, resulting in break-the-internet creative.
Agency Reel
Strategic Process
Strategy is at the heart of how Trailer Park Group works.
We are insanely curious about consumers, obsessed with innovation in platform capability, and driven by a love for pushing emotion through the lens of a screen – however big or small it may be. Our Strategy group provides innovation inside the agency through ongoing trend reporting published under the name Marquee, and also provides strategic planning capabilities to entertainment clients.
Capabilities
AV & Content
- Campaigns
- Trailers/Teasers
- Digital/Social
- Original Content
- Content/EPK/BTS
- Partnerships/Branding
- Music
- Post Production
Design
- Key Art
- Digital/Social
- Adaptive
- Menus
- Packaging
- Branding
Live Action & Experiential
- Events
- Commercials
- Music Videos
- Branding
- AR/VR
- VFX
- Branded Content
- Social
Clients
News
Careers
With a career at Trailer Park Group, you’ll work with some of the best collaborative minds in entertainment and brand marketing. Our people are our greatest asset, so we’re constantly looking for new, diverse talent. If you’re looking for an environment that is as fast-paced and challenging as it is fun, please take a look at our open positions or browse our site to learn more about what we do.
At Trailer Park Group we celebrate our differences – we are a company committed to diversity, and we are passionate about creating an environment where everyone, from any background, can do their best work and be their best self. We’re passionate about having an inclusive workplace that promotes and values diversity and a culture of collaboration and teamwork.
Apply HereWe'd love to hear from you.
BizDev@TrailerParkGroup.com
310-845-3000
Trailer Park Group
6922 Hollywood Blvd, 10th Floor
Hollywood, CA 90028
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Hollywood / New York / London
Socially Driven
We’re driven by a shared belief that all great ideas are inherently social – sparking intrigue among audiences, leveraging the platform on which they’re delivered, and earning added media exposure. It’s the reason we have both a dedicated Social/Digital practice, as well as social talent and platform expertise build into each of our divisions.
Socially Driven Work
Marquee™ Report
Insights Subscription
The latest edition of Trailer Park Group’s bi-annual entertainment trends report, The Marquee Report, is out now. Inside, you’ll find eight of the biggest trends in terms of how entertainment is produced and consumed in 2020. We conducted a national survey among Millennials and Gen Z, mined best practices from our Creator Advisory Board, and sat with New York Times and Wall Street Journal bestselling author, Jonah Berger, to provide insightful and actionable tips.
SubscribeThe Chi
Social Campaign
Season 3 of The Chi featured a vibrant intertwined community navigating life on the South Side of Chicago. We continued our partnership with Showtime, to bring this series to life on social. Through engaging creative, current and emotional copy, and authentic community management we emphasized the feeling of togetherness and grew a thriving online social community. Our custom content encouraged conversation around real-life issues and connected the fans with the talent. Reactive content was created to stay ahead of the conversation and emphasize stand-out moments from the series. Our efforts resulted in a ratings growth for the series.
Tenet
Social Campaign
We partnered with Warner Bros. for the theatrical release of Tenet to produce a variety of social assets that would get moviegoers excited to return to theaters all over the world. To get fans hyped for the updated theatrical release, we created review pieces to highlight the exceptional press the film received. We also created a variety of teaser and ticketing videos to drive conversation and sales. Once released, we continued to produce social videos to help drive ticket sales and awareness around where the film was playing in the U.S. Lastly, we created social assets to support some of the film’s epic stunts on Fortnite and Reddit.
1917
INTRODUCING THE ONE SHOT
A war with little contemporary relevance across pop culture, 1917 filmmaker Sam Mendes’ “one shot” execution of the movie was a technical marvel that piqued the broader audience’s interest. With our filmmakers trusted to be on set, we captured content that brought to life the unique one-shot creative element of 1917. Our social video used on-set content and creator interviews to introduce the one-shot element to audiences and ensured its magic came through outside of theatrical, and within a mobile/social environment.
View workImpulse
CREATOR CAMPAIGN
Launching a series with no known IP required buy-in from the creator community. We identified influencers who specifically reached the target audience of the YouTube series Impulse. We partnered with them to create custom content that integrated elements of Impulse into their routine uploads. We went from sparking intrigue in the comment sections across a range of influencers, to following up with a phase two of custom content that addressed the mystery in the background, and pointed all interest towards the series’ YouTube page launch.
Euphoria
COMMUNITY MANAGEMENT
Euphoria’s social marketing required a mix of socially aware community management and proactive creative content across talent handles. The Social team, in partnership with HBO, established the series’ voice and behavior on social and continues to provide fan engagement support in how the series speaks directly to fans across platforms.
View workBirds of Prey
SOCIAL-FIRST CONTENT
To target fans of the original DC comic book, we highlighted Harley Quinn and the new characters’ backstories to show fans the clear connection between the film and comics. We eventized the release of the film’s soundtrack by highlighting positive press for the soundtrack alongside the film. We also targeted Spanish-speaking viewers by creating custom content with Spanish graphics.
View workShameless
Social Stunt
After a four-season hiatus from series regular on Shameless, Showtime wanted to announce Noel Fisher’s return as Mickey Milkovich. We could see in our community management that fans asked for him regularly. We devised a plan to troll the fans right back by faking a fan hack of the @sho_shameless Twitter account — complete with changing the profile name, bio, and header image for the 10th season announcement.
View work