Our Categories

Gaming

Our gaming experience spans a decade and includes work for publishers, studios, services and platforms. Assigned as agency of record or creative extension of the internal team, our core contributions include game capture, trailers, in-game content, companion content, key art, packaging and experiential.

Check out our work below to see a broad mix of executions, from current campaigns to our greatest hits.

Work Examples

We developed an integrated marketing campaign, which encouraged players to "Get Out and GO!" this summer.

Pokémon GO: Season of GO I Niantic Labs

We released a tongue-in-cheek mockumentary diving behind the scenes of the making of Three-4-One’s first music video.

Three4One Streamer Supergroup | Xbox

To capture the excitement for Total War: WARHAMMER III, we wanted to do something that felt as epic as the game itself.

Warhammer Ultimate Unboxing I Xbox

We created a social campaign for PC Game Pass' partnership with the BWT Alpine F1 Team at the Miami Grand Prix.

Fast Track to PC Game Pass Challenge feat. BTW Alpine F1 I Xbox

We created a unique announcement for 7 Days to Die as it arrived on PC GAME PASS

Seven Days to Hide feat. Rooster Teeth I Xbox

We created an earned media activation to announce the arrival of Marvel's Guardians of the Galaxy on PC Game Pass.

We Gave Away Star-Lord’s Walkman I Xbox

With an audience adverse to traditional marketing, we launched a self-aware, direct, and unapologetic campaign to say GAME PASS HAS PC GAMES.

Game Pass Has PC Games | XBOX

We created a meta spot with Lil Dicky and GaTa to help our client, Xbox, announce PC Game Pass during gaming’s biggest night at The Game Awards.

PC Game Pass at The Game Awards

We helped World of Warcraft navigate negative social sentiment with meaningful, funny replies using game capture video.

World of Warcraft Reactive Content

We celebrated the launch of Forza Horizon 5 by creating its own TikTok hashtag challenge resulting in over 9 billion views in under a month.

Forza Horizon 5: Hashtag Challenge

We created a suite of assets for Raidiant, a new esports platform dedicated to celebrating and championing opportunities for women in gaming.

Raidiant Visual Identity

War never changes. We partnered with Bethesda Softworks as live-action / VFX partner to create the opening cinematic to its iconic award-winning fourth installment in the Fallout series, Fallout 4.

Fallout 4 – Trailer

Avengers Assemble! We partnered with Square Enix to launch its epic, third-person action-adventure Marvel’s Avengers with this :30-second trailer that combines gameplay and cinematics.

New Avengers Spot via Square Enix

We partnered with King Games to launch it’s new fizzy adventure game, Candy Crush Soda Saga, in larger-than-life live action spot in partnership with our sister agency, Engine London.

King Games, Candy Crush Soda Saga

Our team helped bring over 30 different Lego-themed franchises to life as live-action / VFX partner in this launch trailer for Lego Dimensions, an action-adventure crossover game developed by Traveller’s Tales and published by Warner Bros. Interactive Entertainment.

LEGO Dimensions “Endless Awesome” Launch – Trailer

From free demo to global eSports titan, we partnered with Riot Games to create the key art for League of Legends: Origins, a Netflix documentary from Academy-Award nominated Director, Leslie Iwerks, that explores the history of the community that has made League of Legends one of the most-played PC game in history.

League of Legends Origins – Key Art

We hit the road and took Nintendo WiiU’s Super Mario Kart 8 for the ultimate test drive in this live-action spot that we produced as live-action and VFX partner.

Nintendo Super Mario Kart 8

Classics

We returned to Gotham to produce the key art and print campaign for the highly acclaimed action-adventure beat’em up, Batman: Arkham City, the second installment in the award-winning Arkham series from developer Rocksteady Studios and Publisher Warner Bros. Interactive Entertainment.

Batman: Arkham City – Print

Gimme the loot! We partnered with 2K Games and Gearbox Software to produce the key art for the first installment of the popular looter franchise Borderlands.

Borderlands – Key Art

We ventured back to Rapture with 2K Games to produce the key art for the highly anticipated sequel in the BioShock franchise, BioShock 2.

BioShock 2 – Key Art

We teamed up with Naughty Dog and Sony Computer Entertainment to produce the key art and packaging for Nathan Drake’s next adventure in Unchartered 2: Among Thieves.

Unchartered 2: Among Thieves – Key Art and Packaging

Well, s***! As AOR and production partner, we produced this humorous TV spot for LEGO Star Wars III in partnership with LEGO and LucasArts.

LEGO Star Wars III “Little Clone Trooper” – TV Spot

Charge! As AOR and production partner, we produced this humorous TV spot for LEGO Star Wars III in partnership with LEGO and LucasArts.

LEGO Star Wars III “CHARGE” – TV Spot

All their moves, under your control. Our live-action / VFX spot showed what becoming Tracy McGrady and Dwyane Wade feels like in EA Sports NBA Live franchise.

EA Mech Warriors

We produced this CG cinematic trailer in partnership with Blur for the epic action-adventure platform game Star Wars: The Force Unleashed II from LucasArts

Star Wars The Force Unleashed II Snow – Trailer

Don’t let the adorable face fool you! We partnered with Nintendo to create the launch trailer for Kirby Super Star Ultra on Nintendo DS in this animated trailer.

Nintendo DS Kirby Superstar Ultra “Super Tuff Pink Puff”

Solved! Tiger shows us how he solves a Rubik’s Cube in this classic spot for Tiger Woods 09 from EA Sports.

EA Tiger Solves a Rubik’s Cube

It’s not a glitch, he’s just that good. We took a YouTube comment and brought it to life with Tiger Woods in this spot for Tiger Woods 09 from EA Sports.

EA Walk on Water