Forza Horizon 5: Hashtag Challenge
We celebrated the launch of Forza Horizon 5 by creating its very own hashtag challenge on Tik Tok. Our original song, titled “This is how I ¡GO!”, served as a template for users all around the world to create videos with. To kick off the challenge, we had a stacked roster of talent including Karol G, Sergio Perez and Daniel Mac post original videos to their TikTok Channels. The song and hashtag garnered over 9 billion views in under a month.