Our Capabilities
Strategy & Insights
Strategy is as much a direct service for hire to clients as it is a resource within Trailer Park Group that drives our integration and creative strategy. As the world and industry around us changes, strategic questions are no longer limited to marketing. Our Strategy, Insights & Innovation team provides insight-based, way upstream support to Marketing, Product, Brand and Innovation teams in and outside of entertainment.
Services
- 360 Value Assessment
- Custom Research
- Brand Strategy
- New Product White Space Identification
- Product Usability Testing
- Target Audience Development
- Cultural Strategy
- Creative Brief Development
- Communications Planning
Work Examples
Emerge aims to be the antithesis of the modern music festival “escape” by combining music with social consciousness, and turning attendance into impact. We conducted an extensive audit of the festival landscape, identified the core target audiences for festival attendance, and provided creative guard rails for messaging, design, and content marketing.
Emerge Music Festival
Kathleen Hanna’s charity, Tees4Togo, commissions t-shirts from artists around the world—for every t-shirt sold, a girl in Togo is sent to school. Our team provided digital strategy to identify and reach supporters for the initiative, as well as paid social strategy to increase sales and awareness.
Tees4Togo
A new generation of Gossip Girl for a new generation of youth. As lead Strategy agency for Gossip Girl, we provide support in developing all elements of the communications platform for launching the series. From a cultural understanding of how to position and message the series, to go-to-market planning around influential, taste communities.
Gossip Girl | HBO MAX
We partnered with HBO Max to develop the strategy for Let Them All Talk—a theatre-worthy performance delivered straight to living rooms. A finely tuned marketing strategy served to elevate the service's prestige for consumers and across the awards circuit, while also allowing the premiere to breakthrough a cluttered year of platform and Originals launches.
Let Them All Talk | HBO MAX
Focused on a young woman’s struggle with an unplanned pregnancy, the film Unpregnant needed a clear marketing strategy to address its controversial core issue, while also driving appetite among a new generation of streamers. We developed a communications platform that expanded to include guidance around corporate social responsibility.
Unpregnant | HBO MAX
We partnered with the L.A. Clippers on a fresh strategic and creative approach to relaunch them in the L.A. market.
