True Detective: Night Country | HBO - Trailer Park Group Skip to main content

We prepared a communications framework that laid the groundwork to remind fans why they first fell in love with True Detective, while emphasizing the unique icy mysteries of this season’s setting: Ennis, Alaska to re-engage lapsed franchise fans. Our framework included a plan to build intrigue as the series aired, growing word of mouth week over week in the build-up to a thrilling finale. 

The results spoke for themselves: True Detective: Night Country was had the highest ratings of the series, surpassing the viral first season in total viewership.