We started with fans, and built out – through insights and understanding of the market – a new brand position, line and creative platform. 

We transitioned the brand line from “It Takes Everything” to “L.A. Our Way,” aiming to highlight the team’s enduring value and spirit regardless of championship status through Digital, OOH, Design, Radio, etc. This new direction not only refreshed the team’s image but also emphasized giving back to the loyal community, especially during a period of controversial ownership transfer.

The Results

Towards the end of 2023, we saw a significant increase in Clippers ticket sales, social following and engagement, and brand affinity – all while competing for family entertainment alongside The Lakers’ addition of LeBron James.