Wednesday TikTok Launch | Netflix - Trailer Park Group Skip to main content

Case Study

Wednesday TikTok Launch | Netflix

Wednesday emerged in 2022 as a phenomenon. Not only was the first season a record-setter in terms of views, it also inspired a fleet of viral social trends. Fans couldn’t wait to get more of the series’ offbeat outcasts – but with a second season not returning until years later, they had no choice. In the meantime, Netflix challenged us to keep fans on social engaged and excited – and we knew exactly who to turn to.

Timed for the launch of a new Wednesday TikTok channel, we reintroduced Thing, Wednesday’s disembodied hand and close companion, as a would-be social influencer, seeking Internet stardom. 



Through custom content, Wednesday fans were able to follow Thing’s journey with sneak peeks of Season 2’s production and hilarious takes on TikTok Trends, including adaptations of Get-Ready-With-Me videos, influencer dance collaborations, holiday celebrations, and more. This campaign was custom from start to finish, from script to production, VFX, editorial, and community management. This campaign sparked conversation and love across social – and has the legs (or fingers) to keep the Wednesday love up through the launch of Season 2. View Videos

Within the first two weeks of its launch, “ThingTok” reached 5.7M accounts. Following this success, the campaign was the recipient of 6 Clio Awards including a Grand.