Case Study
Warhammer Ultimate Unboxing I Xbox
To capture the excitement for Total War: Warhammer 3, we wanted to do something that felt as epic as the game itself, so we took influencer unboxings to the EXTREME. Youtuber Jesse Cox and Blacksmith Alec Steele forged a real-life Warhammer and the campaign culminated in a spectacular unboxing, making-of video, and a sponsored stream, shattering what it means to unbox a title with PC Game Pass.