Pokémon GO: Season of GO I Niantic Labs

Between Pokémon GO's worldwide celebration and their newest story in Season of GO, we knew our campaign had to be rooted in adventure. We created a full suite of campaign assets, from a live-action trailer to a social scavenger hunt, the launch campaign encouraged players to "Get Out and GO!" this summer. Custom story trailers kept engagement through key campaign beats while the key art led the robust social rollout.