Fast Track to PC Game Pass Challenge feat. BTW Alpine F1 I Xbox

PC Game Pass was looking to effectively leverage their partnership with the BWT Alpine F1 Team at the inaugural Miami Grand Prix. With a limited budget we knew what we had to do. Create a QR code on high-visibility areas of the car that unlocked different tiers of PC Game Pass prizes. The campaign led to more than 69M impressions,16M earned impressions on social media.