PC Game Pass at The Game Awards
In the spot, GaTa “leaks” an image of upcoming PC Game Pass games. We used the opportunity to create a moment on social, driving fans to GaTa’s Twitter at that exact moment to discover the full list on new games.
After the spot aired, fans immediately began blowing up on social, uncovering hidden codes and hyping up the spot. PC Game Pass stole the show, earning global press coverage about the announcement titles and the name change.