Case Study
We Gave Away Star-Lord’s Walkman I Xbox
To bring awareness to Guardians of the Galaxy, we created custom “Peter Quill cassette players” which were given away to streamers, each cassette player included a cassette with PC Game Pass codes for their fans. We also produced two pieces of content: an in-universe commercial for the cassette players to promote the giveaway, and a live-stream on Twitch starring Milo the Labrador cosplaying as his favorite character to benefit SPCA International.