Twisters | Universal - Trailer Park Group Skip to main content

Case Study

Twisters | Universal

In an era dominated by streaming and on-demand content, our challenge was to reignite enthusiasm for purchasing movies and create a sense of urgency around owning Twisters. Our approach was to tap into the excitement of storm-chasing and adventure while bringing the film’s intensity straight into the homes of fans. By collaborating with Ricky, we sparked nostalgia for classic movie nights and made owning Twisters a must for fans of high-octane entertainment.

Ricky shared his own action-packed movie night experience, bringing the intensity of storm chasing to his living room. His dynamic content, posted on Instagram and TikTok, showed his followers how to create the ultimate Twisters viewing experience at home, blending adrenaline and nostalgia.

Ricky’s content not only showcased the film but also encouraged his followers to engage with the idea of transforming their own spaces into a high-energy movie night adventure. This approach brought an authentic thrill to the campaign, making it feel personal and relatable.

Results

The campaign stormed through expectations! Ricky’s content generated impressive organic traction with over 158K views delivering a 16% engagement rate. 

Fans loved the action-packed twist on movie nights, with Ricky’s high energy posts driving significant buzz and a surge in digital sales for Twisters.

This campaign not only boosted awareness but turned Twisters into a home entertainment must-have, proving that blending creativity with influencer strategy can lead to a major win.