Case Study
“Welcome to the Afterlife” | Warner Bros. Pictures
In anticipation of the long-awaited sequel, Beetlejuice Beetlejuice, Warner Bros. Pictures and Trailer Park Group’s Mirada launched the “Welcome To The Afterlife Generator,” a groundbreaking, interactive web-based app that immerses fans headfirst into the iconic, whimsical and mischievous world of Beetlejuice with a unique journey through the film’s vibrant Afterlife. Developing technology built on the ghoulish Afterlife characters featured in the film, the app transforms a user’s selfie into a version of themselves that fits perfectly into the film’s story world. The app culminates in custom images that mirror the official character art for the film, bringing fans even closer to becoming Beetlejuice characters themselves.