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Our campaign approach left little room for misinterpretation: Hulu has movies.

We brought new life to the 20th Century and Searchlight fanfare as an audio cue to consumers that says “MOVIES!”

Visually, we celebrated the visceral, moving, and surprising moments that are easily recognizable by film-lovers and inserted.

It came to life across nearly every touch point, from a 3D digital billboard and bus shelters to an influencer campaign, social, and radio and everything in between. And of course, our spot in the Oscars.

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