Case Study
Hulu Has Movies
2022 was big for Hulu movies. From the Oscar-Nominated Summer of Soul to the buzzy Fire Island to the smash-hit Prey, Hulu was a major player in cultural conversation around movies this past year. In early 2023, Hulu engaged us to capitalize on the success of 2022 to make a big splash around Oscars season, increasing awareness for Hulu as a destination for movie-lovers. Specifically, we leveraged its strong library of 20th Century Studios and Searchlight Pictures films across its library, Originals, and exclusive post-theatrical windows to attract new viewers and become the go-to destination for quality film streaming.
Our campaign approach left little room for misinterpretation: Hulu has movies.
We brought new life to the 20th Century and Searchlight fanfare as an audio cue to consumers that says “MOVIES!”
Visually, we celebrated the visceral, moving, and surprising moments that are easily recognizable by film-lovers and inserted.
It came to life across nearly every touch point, from a 3D digital billboard and bus shelters to an influencer campaign, social, and radio and everything in between. And of course, our spot in the Oscars.
