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Our campaign approach left little room for misinterpretation: Hulu has movies.

We brought new life to the 20th Century and Searchlight fanfare as an audio cue to consumers that says “MOVIES!”

Visually, we celebrated the visceral, moving, and surprising moments that are easily recognizable by film-lovers and inserted.

It came to life across nearly every touch point, from a 3D digital billboard and bus shelters to an influencer campaign, social, and radio and everything in between. And of course, our spot in the Oscars.

As part of our social media strategy, we partnered with influencers to generate global conversation, ignite interest, and build anticipation for new and existing Hulu originals and licensed titles.

Influencers shared their favorite Hulu movie recommendations and encouraged their audiences to watch or re-watch them with fresh eyes.

By partnering with influencers across Tik Tok, YouTube, and Instagram, we were able to reach a wider audience and fuel awareness to supercharge the Hulu conversion on social.