A Thousand Blows - Season 2 | Disney+ - Trailer Park Group Skip to main content

Case Study

A Thousand Blows – Season 2 | Disney+

We returned to the gritty world of A Thousand Blows for season two, with a campaign designed to reignite anticipation among devoted fans while drawing in new audiences hungry for premium British period drama.

Our social-first campaign leaned into the elements audiences loved from season one while signalling the evolution of season two. Premium paid assets showcased the returning cast, led by Stephen Graham and Erin Doherty, and the calibre of the production, balancing intensity with emotional depth. We built on key themes like revenge, redemption, and reclaiming power, keeping content native to each platform and highlighting the moments fans know and love. Throughout, Disney+ brand attribution remained front and centre, ensuring the series stayed top of mind and synonymous with the platform.

We drove organic social by leaning into platform-native formats and popular trends, keeping the content timely, native, and scroll-stopping. We highlighted the returning cast and key themes from season one, ensuring fans stayed emotionally engaged while signalling that season two brings fresh energy, higher stakes, and more of the moments audiences can’t stop talking about.