Case Study
How To Train Your Dragon | Universal Pictures UK
From a bespoke Guess the Dragon quiz to a playful Three Words talent segment, we brought How to Train Your Dragon’s adventurous spirit to life, ideating, directing, and editing these junket moments specifically for Universal’s social channels. Each asset was crafted to feel fun, fresh and in tune with the world of the film, offering fans an engaging behind-the-scenes window into the cast.
Beyond content creation, we took a strategic, insight-led approach to the organic calendar, curating a high-impact mix of global assets, UK-specific edits, and platform-native creative to maximise reach and relevance. We also delivered performance reports and deep dives into top-performing content to guide real-time optimisation and continuously refine our rollout. Community management remained a key focus throughout, ensuring our tone and responses felt aligned with both the audience and the film.
We created a suite of organic assets for the How to Train Your Dragon campaign, designed to connect with fans through humour and relatability.
Adopting a strategic, insight-led approach to the organic calendar, we delivered a high-impact mix of global and local content tailored to UK audiences. This included a series of meme-style AV pieces that captured the film’s adventurous, playful tone, using culturally relevant formats to fuel anticipation, spark conversation, and boost shareability across social platforms.