Summer Campaign 2025 | Disney+

This organic social-first campaign celebrated “A Lifetime of Great Stories”, keeping Disney+ front of mind during peak summer viewing by spotlighting the depth, quality and variety of its worlds, characters and moments.

Summer-ready humour, culturally relevant formats and platform-native storytelling kept the content feeling light, timely and instantly recognisable in-feed, inviting both loyal fans and new viewers to rediscover the platform. Repeatable social formats, paired with longer-form YouTube videos spotlighting fan favourites shaped by audience comments, allowed the campaign to scale seamlessly across multiple titles. The result was a cohesive, vibrant celebration of Disney+ that proved great stories don’t clock off for summer.

Leaning into fan-favourite moments, iconic characters and unforgettable storylines, the campaign cut through a crowded streaming landscape to remind audiences what makes Disney+ distinct. We created assets that nodded to the first and final moments of beloved series, tapping into nostalgia for dedicated fans, while also spotlighting rent-free plotlines and standout scenes that linger long after the credits roll. By calling out the moments audiences still quote, meme and think about, the work reignited emotional connections and invited viewers to dive back in.

Alongside this, we developed a series of static assets celebrating iconic characters, spotlighting instantly recognisable details like Mabel’s bold, unforgettable outfits in Only Murders in the Building. Borrowing familiar, culturally fluent formats such as Airbnb listings, we used humour to reimagine witty “property posts” for some of the most iconic homes across Disney+ IPs. By blending character-driven cues with playful, scroll-stopping formats, the assets felt native to social while giving fans new ways to engage with the worlds and details they know by heart.