The Traitors – Season 4 | Peacock

For Season 4 of The Traitors, Peacock’s first official franchise, the Integrated team developed a comprehensive suite of original social content to support the premiere. The campaign highlighted the season’s star-studded cast and engaged reality TV audiences across platforms, including the launch of the official U.S. show’s handle. The resulting deliverables included more than 100 assets across long-form and short-form formats for Peacock and talent socials spanning YouTube, Instagram, Facebook, and TikTok.