Global Leader in Entertainment Marketing Doubles Down On Talent, Technology Innovation, and International Expansion
Trailer Park Group, the global leader in entertainment marketing and content production, today announced it has received a growth investment from Erie Street, an advisory firm that works with founders and management teams to achieve next-level growth, and Origami Capital Partners, a private equity firm.
Trailer Park Group will retain its name and remain independent, with CEO Rick Eiserman maintaining his leadership role. The investment allows Trailer Park Group to meet evolving customer needs and further its competitive advantage across the entertainment market landscape—through industry-leading production innovation, international expansion to serve more clients globally, and state-of-the-art technology systems to support Trailer Park Group’s award-winning talent, whether they are working from the office or home.
“We’re excited to work with Erie Street as our strategic and operational growth partner and really take advantage of the expansion happening in the industry,” said Rick Eiserman, CEO, Trailer Park Group. “We appreciate Erie Street’s entrepreneurial spirit and can’t wait to create new opportunities for our staff, offer new services for clients, and expand the overall business in our next phase.”
Since its founding in 1994, Trailer Park Group has remained nimble and forward-thinking in its approach to the changing entertainment marketing landscape and counts many of the world’s most successful brands, media companies, networks, studios, and streamers among its longstanding client partners. Over the last 18 months, Trailer Park Group has consistently delivered world-class creative and 360 campaign management amid a seismic shift in consumer behavior and increased demand for digital entertainment content.
“Trailer Park Group has set the bar for world-class creative in the entertainment sector while building an incredible reputation as the ‘go-to’ partner for streamers, gaming platforms, studios, and networks,” said Tari Haro, Managing Director and Chief Marketing Officer, Erie Street. “We look forward to partnering with Rick and the team to create next-level growth, as we expand into new markets and evolve the offering in the context of client needs in today’s disrupted media environment.”
“We are incredibly impressed by the talent and commitment of the Trailer Park Group team,” said Julie Klaff, Partner, Origami Capital Partners. “We are excited to partner with both the company and Erie Street, as Trailer Park Group continues to execute on its go-forward growth strategy.”
Canaccord Genuity acted as exclusive investment banking advisor to Trailer Park Group on the transaction.
ABOUT TRAILER PARK GROUP
Trailer Park Group is the industry leader in entertainment marketing and content production.
With locations in Hollywood (HQ), New York, London, and Mumbai, Trailer Park Group provides best-in-class strategy, creative, and production expertise across AV and Content (Trailer Park), Design (Art Machine), and Live-Action and Experiential (Mirada)—delivering campaigns that simultaneously generate stopping power and talk value via break-the-internet creative.
ABOUT ERIE STREET
A strategic and operational growth partner, Erie Street is a Chicago-based, independent advisory firm leveraging its operational heritage and entrepreneurial spirit to work with founders and management teams to achieve next-level growth. The firm brings corporate advisory, operational excellence, and go-to-market strategies to highly disrupted and changing business environments to mitigate risk, realize potential, and deliver exceptional value. Erie Street is led by Founder, Chairman, and CEO Terry Graunke, a proven leader in the marketing services and digital communications industry. For more information, please visit www.eriestreet.com.
ABOUT ORIGAMI CAPITAL PARTNERS
With approximately $1 billion of assets under management, Origami’s investment strategy spans private equity, private credit, and real estate, with an emphasis on providing creative liquidity solutions and flexible primary capital to companies and other fund managers or institutional owners of privately held assets. Founded in 2008 and headquartered in Chicago, Illinois the firm manages committed institutional capital and is a registered SEC investment adviser. For more information, please visit www.origamicapital.com.