Brand Campaigns | Hulu - Trailer Park Group

2022 was big for Hulu movies. From the Oscar-Nominated Summer of Soul to the buzzy Fire Island to the smash-hit Prey, Hulu was a major player in cultural conversation around movies this past year. In early 2023, Hulu engaged us to capitalize on the success of 2022 to make a big splash around Oscars season, increasing awareness for Hulu as a destination for movie-lovers. Specifically, we leveraged its strong library of 20th Century Studios and Searchlight Pictures films across its library, Originals, and exclusive post-theatrical windows to attract new viewers and become the go-to destination for quality film streaming.

Our campaign approach left little room for misinterpretation: Hulu has movies.

We brought new life to the 20th Century and Searchlight fanfare as an audio cue to consumers that says “MOVIES!”

Visually, we celebrated the visceral, moving, and surprising moments that are easily recognizable by film-lovers and inserted.

It came to life across nearly every touch point, from a 3D digital billboard and bus shelters to an influencer campaign, social, and radio and everything in between. And of course, our spot in the Oscars.

As part of our social media strategy, we partnered with influencers to generate global conversation, ignite interest, and build anticipation for new and existing Hulu originals and licensed titles.

Influencers shared their favorite Hulu movie recommendations and encouraged their audiences to watch or re-watch them with fresh eyes.

By partnering with influencers across Tik Tok, YouTube, and Instagram, we were able to reach a wider audience and fuel awareness to supercharge the Hulu conversion on social.

In our innovative “Be Obsessed” campaign for Hulu, we harnessed the fever of its dedicated fandom. This unique initiative transcended typical marketing boundaries, offering creators the freedom to express their passion for Hulu’s content through their own artistic vision.

By tapping into the fanbase’s deep connection with Hulu shows, we not only celebrated this enthusiasm but also elevated it with high caliber, award-winning artistry.

This approach not only engaged existing fans but also attracted new audiences, feeding their obsession and deepening their engagement with Hulu’s diverse show lineup.

Harnessing the creative energies of 13 diverse artist, we showcased their unique Hulu-inspired creations and transformations.

This initiative not only honored the deep engagement of true Hulu fans but also invigorated broader audiences, highlighting the vibrant and immersive world of fandom.

This Clio Award winning influencer campaign stands as a testament to the power of creative collaboration in elevating brand engagement and audience connection.

The ‘Be Obsessed’ campaign’s creative approach led to remarkable results, significantly boosting engagement and expanding Hulu’s audience reach.