Dear White People | Netflix
Our campaign unapologetically stoked the fire of the original film to bring new viewers to Netflix.
Extending the Narrative
Together with Netflix, we developed a campaign that extended the narrative beyond the singular issue of race—into identity, college life, and modern activism—while maintaining a satirical and self-aware tone. Our campaign included trailers, custom shoot key art, title treatment, and dozens of product art and billboards for the Netflix service.