Driving Home 2 U | Disney+

Our team worked with Disney+ to create a fan-first campaign that let Livies of all ages ride shotgun for the road trip of a lifetime. We positioned driving home 2 u as a must-see streaming event by mailing fans exclusive Polaroids ahead of premiere and creating a tease with hidden easter eggs. After the premiere, we created a social editorial video that recapped Olivia's creative journey through the film and gave fans a place to share their favorite moments.