Case Study
Gran Turismo: Based on a True Story | Sony
We embarked on an exhilarating ride with Sony UK to create a dynamic home entertainment campaign that captivated viewers, driving awareness and sparking excitement across the Sony Pics at Home social channels.
We produced a suite of bespoke social assets that sat across organic and paid social, showcasing the high-speed and adrenaline-fuelled action within the film, all while keeping the familiar faces of the cast in the spotlight.
Our thumb-stopping creative content effectively highlighted the incredible true story aspect of the film while still maintaining Sony’s distinct and playful tone of voice. By producing socially relevant content that offered a unique angle compared to the theatrical campaign, we enhanced the appeal of home viewing to a broader audience, including those who may not be racing or GT video game fans.