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Case Study

Him | Universal Pictures

We stepped into the locker room of nightmares and laced up for HIM, bringing the film’s brutal blend of sport and horror to life through custom social content that thrilled horror fans and connected with sports audiences in a powerful new way.

Custom Social

Talent-Driven Social

Building on the buzz, we activated around a special screening, developing creative concepts with the cast and director, producing a dynamic BTS-style roundup that gave fans an inside look at the night. We also created bespoke organic content spotlighting the film’s rising stars and leaning into their social followings. Designed to feel authentic and native to each platform, this content tapped into fan culture and showcased the cast’s charisma in fresh, engaging ways.

Alongside our hero pieces, we delivered an agile, insight-driven social strategy, balancing global materials, bespoke UK edits, and native meme-style content to maximise engagement and reach across Instagram and TikTok. Performance insights guided our rollout in real time, keeping the campaign reactive, relevant, and rooted in what audiences were connecting with most.