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In an effort to leverage Billie Piper’s fan base, we put Suzi front and center in our creative. With a range of moments both comedic and heartfelt, our creative proved that Suzie is a character you can both laugh with and root for.

We partnered with well-known and relatable thought-leaders for an influencer campaign that reached more than a combined 5m users and garnered a 13% engagement rate.

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