Case Study
I Hate Suzie | HBO Max
I Hate Suzie brought international star Billie Piper back to the forefront. In the new wave of feminist narratives, we knew our social campaign needed to lean into all the awkward, real, and sometimes uncomfortable moments of being a woman.
In an effort to leverage Billie Piper’s fan base, we put Suzi front and center in our creative. With a range of moments both comedic and heartfelt, our creative proved that Suzie is a character you can both laugh with and root for.
We partnered with well-known and relatable thought-leaders for an influencer campaign that reached more than a combined 5m users and garnered a 13% engagement rate.
