Case Study

Knights of the Zodiac | Sony Television

We partnered with Sony Theatrical to engage influencers to drive existing fans and new audiences to tune in to this fantasy fan favorite. We were challenged with developing a campaign to create positive word-of-mouth conversations during the PVOD window to drive rentals, downloads, and consideration across total views, impressions, and shares. We handpicked influencers that resonated with their followers, generating a ripple effect of excitement and engagement. By aligning these influencers with the core essence of Knights of the Zodiac, we ensured an authentic connection that drove genuine interest and enthusiasm.

We went beyond the traditional and created a playful concept with unique cosplay transformations that had fans actively talking and sharing their thoughts. By featuring fan theories, and amplifying fan voices, we created a sense of belonging and celebration that brought the Knights of the Zodiac fandom together.

Our mission was not just to generate buzz, but to ignite conversation and bridge fan engagement across multiple platforms. The results were staggering: