Malcolm & Marie | Netflix

With Zendaya and John David Washington as front-runners in the next generation of great talent, Malcolm & Marie served as a place for them to shine, both on the screen and in our social creative. We put talent front and center while leaning into the beautiful moments throughout the film, generating intrigue and conversation without giving away too much of what would unfold. Through thoughtful copy and community management, we built and fed an active online community that couldn’t stop talking about the film.