Case Study

Queer Eye – Season 10 | Netflix

10 seasons. Countless transformations. One final glow-up. Queer Eye has always been about more than makeovers–it’s about finding confidence, embracing joy, and stepping into the best version of yourself. This approach will celebrate the years of self-discovery and all the ways the Fab 5 have helped the show’s heroes and fans thrive. This campaign isn’t just a goodbye–it’s the ultimate celebration of Queer Eye’s impact.

Date Announcement

To build early momentum for Queer Eye Season 10 (the final season) TPG crafted a date announcement video that balances emotional resonance with clear, share ready messaging. Through thoughtful pacing, authentic glimpses of the Fab Five, and a narrative that honors both legacy and excitement, the announcement was designed to resonate with long-time fans and new viewers alike.

Fab Look Back

We took fans on an emotional journey through the Fab 5’s evolution – with a heartfelt tribute video that brings all the feels.

TPG created a hero asset for the main Netflix account with never-before-seen footage of the Fab 5’s original audition tapes, intercut with the reactions of the cast. The asset also weaved in episode footage of memorable transformations on the show from the past nine seasons along with their reactions and reflections on these life-changing moments—both for the heroes and the Fab 5 themselves.

We highlighted:

Their first hero makeovers, capturing both the triumphs and early moments of doubt.
Their personal growth—clips where they reflect on how the show has changed their lives.