A Beloved Franchise

As the beloved Conjuring franchise comes to its chilling conclusion, Last Rites honors the legacy of stories that have terrified and captivated audiences for over a decade.The series has cemented itself as a cornerstone of modern horror and we made sure to eventize the final chapter with creative utilizing iconic scenes from the entire franchise. View Videos

Let’s Go Viral

Our Conjuring: Last Rites assets harnessed trend-driven creative to maximize shareability, quickly gaining traction and going viral across platforms. By leaning into culturally relevant formats and pairing them with the franchise’s signature scares, we ignited organic fan engagement that amplified reach far beyond paid support. The result was a surge of conversation for Last Rites at the center of horror fandom online with one asset hitting 1.9 million organic views in a day. View Videos

Rebuke!

We tapped into the viral “rebuke” trend to create assets that felt both timely and terrifying, seamlessly blending pop culture with The Conjuring: Last Rites’ supernatural edge. By pairing the trend’s bold, defiant tone with haunting visuals and chilling copy, we delivered content that stopped the scroll, sparked fan participation, and amplified the franchise’s cultural relevance leading into its climactic finale. View Videos

The Final Chapter

As the final chapter of the Conjuring saga, Last Rites closes the book on one of horror’s most iconic franchises. The campaign leaned into the weight of that legacy— honoring a decade of fear while building anticipation for the climactic conclusion. Every asset was crafted to remind fans that this wasn’t just another installment, but the ultimate showdown they’ve been waiting for. View Videos

A Terror-ific Date

We capitalized on the cultural buzz of Friday the 13th with one of horror’s most iconic dates. Timed assets leaned into the superstition and fear surrounding the day, amplifying anticipation. 

Additionally, we centered assets around the wedding by leaning into the eerie juxtaposition of love and terror. The twisted iconography plus the unforgettable “I do” became a creative hook and a fresh, terrifying entry point into the final chapter. View Videos

Scroll Stopping

We brought the scares directly into the feeds of fans by “hiding in the comments,” turning the section itself into an extension of the campaign. Cryptic replies, chilling one-liners, and surprise jump-scare assets lurked beneath each post—making fans feel like the horror of The Conjuring: Last Rites was stalking them even while scrolling. View Videos

Review Content

As the culmination of a decades-long story arc, Last Rites resonated with fans who were dying to see Ed & Lorraine’s final case. 

We put both fan sentiment and box office performance front and center with review content that stylistically highlighted the positive buzz building online, leading into the film’s unprecedented opening weekend. View Videos