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To generate interest and excitement for the series, we concepted and produced a suite of paid social assets focusing on three different creative routes, thriller, sci-fi and the recognisable cast. This direction allowed for Prime Video to conduct A/B testing across audiences.

In addition to this, to promote the series across Amazon’s own channels, we created an eye-catching Gateway asset which sat at the top of the homepage and app during the launch of the series. Alongside this, we created digital banners which sat across LG, Samsung and Android Smart TV’s.