Case Study
The Wild Robot | Universal Pictures UK
We created a range of bespoke organic content for The Wild Robot campaign, including an influencer review video and a special cameo segment featuring Frankie Bridge. This content was fully ideated, shot, and edited to be cross-posted on both Frankie’s and Universal’s social channels, broadening reach and engagement.
During The Wild Robot screening at the London Film Festival, we coordinated an Instagram and TikTok takeover, capturing and sharing real-time content across Stories and In-Feed. Highlights included exclusive talent interviews, red carpet moments, and behind-the-scenes insights, bringing followers directly into the event experience. To further amplify the screenings impact, we produced a polished wrap-up video that recapped the day’s best moments, which was shared across Universal’s social platforms, creating lasting engagement and extending event visibility. These LFF videos quickly became some of the campaign’s highest-performing content on Universal’s channels, with the top TikTok post gaining over 1 million views.
To drive engagement across Universal’s channels, we crafted a series of custom memes and native social videos that resonated with the British audience, using relatable copy and text overlays on memorable scene pulls.
By tapping into key moments from the film, we produced social-first formats that brought the film’s humour and emotive themes to life in a way audiences could connect with and share.
