Young Royals – Season 3 | Netflix

Young Royals is a much-loved, established teen drama, so the challenge was twofold: reignite anticipation among loyal fans while drawing in new viewers unfamiliar with the series. Our strategy was rooted in the show’s core tones of drama and romance, celebrating the final chapter and ensuring the series went out on a high.

We teased the central storylines spanning royal responsibility, school pressures and emotional turmoil, while leaving audiences with a sense of hope that love might ultimately prevail. With fans deeply invested in the Wilhelm and Simon relationship, the challenge was to balance the romance with the very real obstacles they face.

Our social campaign set the tone for the epic conclusion with a distinctly Young Royals look and feel, teasing just enough to draw fans in and spark anticipation for the finale. Bespoke edits placed Wilhelm and Simon’s relationship at the heart of the content, while weaving in the show’s royal stakes and teen drama, and, where possible, moments of humour to broaden appeal across TikTok and Meta.

For the PRE phase of the paid social campaign, our assets teased the story while carefully avoiding spoilers, giving the eagle-eyed fanbase just enough intrigue without compromising the final chapter. The creative reintroduced the key players of Young Royals, setting up their Season 3 arcs, while the “Paparazzi” edit cleverly wove in the media buzz and press attention surrounding the series.

Our POST social assets leaned into humour, spotlighting the lighthearted, binge-worthy reasons to watch while playfully nodding to Gen Z anxieties, including how to survive a phone ban while dating, a key plot point in the final season. We also used TikTok’s Story Select format to highlight the emotional core of the series: Wilhelm’s choice between becoming the next King of Sweden or pursuing his relationship. Together, the creative struck a balance of humour and drama that reflected the tone of the show itself.