3-in-One RV Care | WD-40

With ownership in Recreational Vehicles on the rise, WD-40 saw an opportunity to target RV owners through a new application-specific product, 3-in-One RV Care. However, research told us that this brand is often considered "old fashioned" and the opportunity for discovery in-store is very low. We developed a strategic and creative video content campaign for their 3-in-One RV Care product launch that would stand out, appeal to younger audiences, and drive them towards in-store purchase.