Rivals | Disney+

We channelled our inner 80’s and took audiences for the ride of their lives with our work on Disney+’s original series Rivals. Adapted from Jilly Cooper’s best selling ‘bonkbuster’ series and starring a slate of the hottest British talent, our challenge was to capture the hearts of book fans, appeal to wider audiences across multiple demographics and also double down on brand attribution (Rivals being slightly more… ‘adult’ than what is expected on the Disney+ platform). 

We knew (like Rupert) we had to get on top of this one, so we produced a sizzling paid social campaign; hero-ing star talent front and centre, and doubling down on the quintessential British humour of Rivals to create a suite of captivating AV assets designed to attract everyone to this show – from Gen Z to Mumsnet users. We made sure audiences couldn’t move for Rivals content, across TikTok, Meta, Snapchat, Pinterest and Reddit.

For the digital deliverables, we created bespoke website skins, banners, and interactive elements – always keeping consistent with the wider campaign and ensuring that the Disney+ attribution cut through at all times.