Case Study
3-in-One RV Care | WD-40
With ownership in Recreational Vehicles on the rise, WD-40 saw an opportunity to target RV owners through a new application-specific product, 3-in-One RV Care. However, research told us that this brand is often considered "old fashioned" and the opportunity for discovery in-store is very low. We developed a strategic and creative video content campaign for their 3-in-One RV Care product launch that would stand out, appeal to younger audiences, and drive them towards in-store purchase.
“Sticky Situation”
“Bees”
“Bleeps & Squeaks”
Results
With a very modest budget (including production, shoot and edit) we delivered a turnkey content series strategically designed to drive RV owners to Walmart, and the RV set to buy the new products.
As of the initial campaign run, the content series generated a 50% VCR across all campaign channels (YouTube, Facebook and Display).