Alfa Romeo Giulia Launch

It’s not every day (or year) that a new car brand comes to America – especially one as iconic as 
Alfa Romeo. We competed against 31 other agencies to win this campaign--and then had just four days to produce, direct and edit the spot for FCA once the final decision was made to get it done before game day. The 60-second spot premiered during the 2017 Big Game, and introduced Americans to the most perfectly engineered sports sedan in history – the Alfa Romeo Giulia.