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Harnessing the creative energies of 13 diverse artist, we showcased their unique Hulu-inspired creations and transformations.

This initiative not only honored the deep engagement of true Hulu fans but also invigorated broader audiences, highlighting the vibrant and immersive world of fandom. 

This Clio Award winning influencer campaign stands as a testament to the power of creative collaboration in elevating brand engagement and audience connection.

The ‘Be Obsessed’ campaign’s creative approach led to remarkable results, significantly boosting engagement and expanding Hulu’s audience reach.

  • 2023 Silver Clio Award for Viral Content
  • 1.8 M+ Impressions 
  • 1.3M+ Video Views

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