Case Study

Be Obsessed | Hulu

In our innovative “Be Obsessed” campaign for Hulu, we harnessed the fever of its dedicated fandom. This unique initiative transcended typical marketing boundaries, offering creators the freedom to express their passion for Hulu’s content through their own artistic vision. By tapping into the fanbase’s deep connection with Hulu shows, we not only celebrated this enthusiasm but also elevated it with high caliber, award-winning artistry. This approach not only engaged existing fans but also attracted new audiences, feeding their obsession and deepening their engagement with Hulu’s diverse show lineup.

Harnessing the creative energies of 13 diverse artist, we showcased their unique Hulu-inspired creations and transformations.

This initiative not only honored the deep engagement of true Hulu fans but also invigorated broader audiences, highlighting the vibrant and immersive world of fandom.

This Clio Award winning influencer campaign stands as a testament to the power of creative collaboration in elevating brand engagement and audience connection.

The ‘Be Obsessed’ campaign’s creative approach led to remarkable results, significantly boosting engagement and expanding Hulu’s audience reach.