Case Study
Blumhouse 2021 | Amazon Prime
We partnered with Prime Video for the second year in a row to relaunch their Welcome to Blumhouse initiative: four Blumhouse films released exclusively on Amazon Prime Video. To promote the scares and thrills of each of the films, we created retro-styled video assets that highlighted some of the creepiest moments through quick-cuts, fast forwards, and rewinds. We were challenged to introduce fans to the four new films as unique and diverse stories as well as under one Blumhouse umbrella.
We took fans behind-the-scenes with a series of featurettes that dove into the making of each film and the importance of diverse stories in the horror space.