Chad | TBS
We partnered with TBS on the top-rated cable scripted comedy of 2021, Chad. To reach broad audiences on TBS brand handles, we leaned into relatable high school moments that left viewers cringing in all the best ways and new potential audience members with FOMO.
In the pre-premiere window, our paid and organic social, as well as digital ads, introduced recognizable talent and the roles they played.
To amplify acclaim and foster positive word-of-mouth, we gathered the best reviews for one high-impact video across paid and organic social.