Case Study
Disney+ Launch
Ahead of the most anticipated streaming debut ever, we started working with Disney+ five months prior on the launch strategy for the platform.
Our 30-sec Super Bowl Spot, profiling the upcoming slate of Marvel streaming releases, was broadcast during the big game around the world. There were over 8 million views of this spot on YouTube.
We adapted and localized 2,000 titles across 13 countries, resulting in the creation of over 100,000 assets in total. Since that successful launch, Disney+ has relied on us for continued support, including the APAC and Star+ launches with over 60,000 assets fulfilled and also backfill needs as the platform increased its titles available to consumers.