Case Study
Dog Man | Scholastic
Our social team partnered with Scholastic to launch Dav Pilkey’s children’s book, Dog Man: Grime and Punishment.
Through a series of heart-melting countdowns and social videos, we tapped into the moments fans love most about the Dog Man series. The book released as the number one best-selling book overall for its first week of on-sale in the US and Canada and swept the top spots on USA Today, The New York Times, The Wall Street Journal, Toronto Star, and The Globe bestseller lists.
