Case Study
Dog Man | Scholastic
Our social team partnered with Scholastic to launch Dav Pilkey’s children’s book, Dog Man: Grime and Punishment.
Through a series of heart-melting countdowns and social videos, we tapped into the moments fans love most about the Dog Man series. The book released as the number one best-selling book overall for its first week on sale in the US and Canada and swept the top spots on USA Today, The New York Times, The Wall Street Journal, Toronto Star, and The Globe bestseller lists.
