Dog Man | Universal Pictures UK - Trailer Park Group Skip to main content

Case Study

Dog Man | Universal Pictures UK

We let Dog Man off the leash with Universal Pictures UK, rolling out a series of UK-specific content that brought the film’s playful spirit to life.

From a bespoke cameo featuring Louise Redknapp to a playful costume segment of Dog Man chasing a ball through London, we brought the film’s humour and heart to life -ideating, shooting, and editing these moments for Universal’s channels. Our creative execution ensured the content felt fresh, fun, and perfectly aligned with the film’s tone.

Taking a strategic approach to organic content calendar management, we curated a dynamic mix of high-performing assets to maximise engagement across UK audiences. This included carefully selecting top-performing clips, producing custom social-first videos, and leveraging locally relevant memes to sustain anticipation and drive conversation.

Beyond content selection, we provided in-depth 7-day performance reports and top-performing content analyses to track trailer traction and continuously refine our posting strategy. Seamless community engagement was a priority, ensuring our tone and approach resonated with UK audiences. Additionally, we crafted compelling paid social copy and amplified reach through TikTok Spark Codes, strategically enhancing the film’s digital presence.