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We kicked off the home entertainment campaign by creating an in-world digital postcard that beckoned audiences to discover the placid piece of Americana in Victory. In honor of the film’s incredible cinematography, the postcard showcased a beautiful, colorful photo of Victory, however, when tilted to the side, the image turned ominous and black & white.

To highlight the A-List cast in Don’t Worry Darling we created a supercut of all the main and supporting characters of the film.

Leaning into the 1950s Americana aesthetic from the film, we created a series of vintage graphic posters that leveraged the integral themes of duality and existentialism. Our creative copy captured the subtle propaganda narrative used throughout the movie.

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