Case Study
Don’t Worry Darling | Warner Bros. Home Entertainment
TPG proudly partnered with Warner Brothers to produce a visually groundbreaking home entertainment social/digital campaign for the PCA winning title, Don’t Worry Darling.
We kicked off the home entertainment campaign by creating an in-world digital postcard that beckoned audiences to discover the placid piece of Americana in Victory. In honor of the film’s incredible cinematography, the postcard showcased a beautiful, colorful photo of Victory, however, when tilted to the side, the image turned ominous and black & white.
To highlight the A-List cast in Don’t Worry Darling we created a supercut of all the main and supporting characters of the film.
Leaning into the 1950s Americana aesthetic from the film, we created a series of vintage graphic posters that leveraged the integral themes of duality and existentialism. Our creative copy captured the subtle propaganda narrative used throughout the movie.