Case Study
Euphoria | HBO
From a strategic communication plan to 24/7 fan engagement, we’re proud to be part of the team that propelled Euphoria to HBO’s second most social series, behind only Game of Thrones.
Prior to the premiere of Euphoria, we created a robust strategy for HBO to appropriately respond to some of the serious and controversial topics within the series. We provided an in-depth guide for brand and talent handles to employ in order to guide communication, tone, response, and escalation for social media conversation and responses surrounding Euphoria, especially as they related to sensitive topics. In addition, we helped to manage the Euphoria social handles and engaged directly with this active and dedicated fan base.
