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Prior to the premiere of Euphoria, we created a robust strategy for HBO to appropriately respond to some of the serious and controversial topics within the series. We provided and in-depth guide for brand and talent handles to employ in order to guide communication, tone, response, and escalation for social media conversation and responses surrounding Euphoria, especially as they relate to sensitive topics. In addition, we help to manage the Euphoria social handles and engage directly with this active and dedicated fan base.