Case Study
Firestarter | Universal Pictures
From creative to community management, our social team concepted and produced a series of assets for paid social, Facebook, Twitter, and Instagram to drive buzz around Firestarter and make it one of the year’s must see horror films.
We created triptychs and eye-catching assets, centered around fire and pyrokinesis to feature key scenes that showcased Charlie’s struggle to control her rage and the chaos that resulted when she couldn’t.
We focused on creative that put the talent front and center and emphasized the new take on this classic story.