Friends Reunion | HBO Max

As part of Trailer Park Group’s work on Friends: The Reunion for HBO Max, we created a social activation to remind fans what they loved about Friends and to eventize the reunion special's premiere. We identified and partnered with influencers across TikTok and Instagram, and asked them to show off their Friends love through their chosen medium. This allowed us to reach a wide variety of demographics and showcase incredible fan content from nail artists, bakers, painters, singers, and more.