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We showcased nostalgic throwbacks for superfans through climatic ghostbusting tributes from the ‘84 film.

We also encouraged co-viewing by introducing both a younger audience and families to the film through compelling storylines that merge the high-stakes in the supernatural world with a familiar comedic IP. In addition, we showcased the recognizable talent in order to appeal to a broad audience. Paul Rudd piqued the interest of Millennial parents and Finn Wolfhard struck gold with Gen Z.

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