Ghostbusters: Afterlife | Sony UK
We showcased nostalgic throwbacks for superfans through climatic ghostbusting tributes from the ‘84 film.
We also encouraged co-viewing by introducing both a younger audience and families to the film through compelling storylines that merge the high-stakes in the supernatural world with a familiar comedic IP. In addition, we showcased the recognizable talent in order to appeal to a broad audience. Paul Rudd piqued the interest of Millennial parents and Finn Wolfhard struck gold with Gen Z.